7 in 7 A World First.
July 2009
The 7 in 7 is something that has never been attempted before. This will come as no surprise to most people – it is after all a pretty crazy thing to do!
But for its creator, and main protagonist, Mal Law it is the opportunity of a lifetime to “make pain my friend”, experience New Zealand wilderness at its best, and most important of all, raise at least $50,000 for a great cause – The Leukaemia & Blood Foundation of NZ.
The Challenge is a world-first attempt to RUN New Zealand’s 7 mainland ‘Great Walks’ in just 7 (consecutive) days. Completing it will be the equivalent of running 9 off-road marathons and climbing Mt. Cook twice, all within just 7 days.
Add to this the logistics of getting between the trails and then sprinkle in a large dose of sleep deprivation and we really do have a Challenge on our hands. It is Mal’s hope that you will come with him on this journey, at least in spirit. Or, if you really want, you could get physical and join him on part of it in person.
Format has pledged financial support to 7 in 7 which goes directly to The Leukaemia & Blood Foundation of NZ.
Mal will be giving a talk to selected Format clients later this year at great venue. Invitations will be distributed towards August 2009.
Please support Mal in his endeavor by making a donation to The Leukaemia & Blood Foundation of NZ.
Visit the 7 in 7 site for more information http://7in7.org.nz/
